'We all share a passion for providing delicious, healthy, fresh and convenient food to as many people as we can reach. 'We are thrilled with the opportunity to join forces with the Snappy Salads team.' said Coors. Snappy Salads is known for their signature Grilled Avocado Salad and delicious Piadina Wraps. MAD Greens is known for its signature salads named after 'MAD' famous people and literary characters such as Edgar Allan Poe, in addition to grain bowls, wraps, soups and fresh juices. Each brand's restaurants offer hand-crafted, customizable salads as well as savory wraps, soups and sides using the highest-quality, farm-fresh ingredients.

Snappy Salads includes 14 locations in the Dallas/Fort Worth metro area. The MAD Greens brand includes 33 locations in Colorado, Arizona and Texas. Working together, we will leverage best practices, technologies and expertise across both brands to be even stronger in our respective markets,' added Montgomery. 'Each brand brings a talented leadership group, strong store performance and a focus on serving our customers through various channels. 'We are very excited to form this partnership and pool our collective resources to deliver greater value to our customers and our shareholders.' 'Both MAD Greens and Snappy Salads have a long history in fast-casual salads, offering their customers fresh, great-tasting healthy meals,' said Dahlander. Chris Dahlander, CEO and founder of Snappy Salads, is stepping down from day-to-day operations, but will continue to provide brand voice recommendations and overall vision as he assumes a role on the Salad Collective Board of Directors. Under the new name, Salad Collective, led by Darden Coors and John Montgomery, the combined team of skilled operators will continue to focus on hospitality, fresh ingredients, driving sales through multiple channels and creating opportunities to grow both salad brands.Ĭoors is CEO and Montgomery is President of Salad Collective, and both held those positions at MAD Greens immediately prior to the transaction.

While each will maintain their unique menu and brand identity, the concepts will collaborate on best operational practices, shared administrative services and creating a unified culture. MAD Greens and Snappy Salads will continue to operate under their respective brand names as salad-centric concepts dedicated to fresh and flavor-filled offerings. This positions both concepts as long-term segment leaders with greater administrative efficiencies and economies of scale, making both brands stronger competitors in the fast-casual salad space. fast-casual salad market, today announced they have merged into Salad Collective. 1, 2019 /PRNewswire/ - MAD Greens and Snappy Salads, two leaders in the U.S.

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